Target Audience

Weathering Weather's audience will be targeted towards adults and older youth. This site will be for people within the state of Michigan. We will include a "Photo of the Week" to help engage the community and broaden the audience for both old and young alike. The audience will consist of people who are interested in nature, enjoy outdoor activities, enjoy community events, and like plan out their week.

Personas

Grant is 43 years old. He travels throughout the state surveying construction sites to make sure their suitable for development. He spends the majority of his time outside at his job. He is also a family man who enjoys taking his wife and 3 children on family outings, either going on hikes, swimming at the beach, or playing sports in their backyard. Being on the go often, he primarily uses his tablet or phone for internet access.

Amy is 26 years old. She is a successful business woman who has a bachelor's degree in business administration, and she works for a medical company. She is single and enjoys going out with her friends on the weekend after a long week of work. She enjoys the social scene and is active within her local community, frequently attending community events. She uses a desktop computer for internet access while at work and home, and uses her phone while out with friends

Scenarios

• A family with young children preparing to visit Lake Michigan and wanting to know how windy it will be, to anticipate how large the waves might be.
• A business-man preparing for a 3-day business conference and wanting to know what to wear during his stay.
• A event coordinator wanting to know what day to plan an outside community Chili Cook-Off.
• A man planning an outside wedding proposal by taking his soon-to-be fiance on a nature hike, hoping to avoid getting caught in the rain.
• A young girl who is interested in weather, as well as photography, wanting to showcase her photography skills through the "Picture of the Week" contest.